Google’s always upping the ante.

Google’s always changing the face of the Web and how we interface with it.

And they always keep us on our toes.

On Feb. 26, Google announced a new search algorithm which ranks non mobile-friendly sites lower in the results queue.

Here’s What You Need To Know:

1) As of April 21, there will be more mobile-friendly websites in your search results. Google Webmasters write, “…we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.”


What is your company’s mobile web strategy?

2) More than ever before, responsive design can boost your search ranking and user satisfaction. According a recent Comscore report: Most digital media consumption growth, over the past four years, occurred on smartphones and tablets; up 394% and 1,721%, respectively. And, 31% of all traffic to the top 10 digital properties were mobile-only visits.

With the recent announcement from Google in mind, here are some tips for UX Designers and Developers alike to improve the responsive experience on your websites.